“SPRING FLOWERS“

Our third logo, "Spring Flowers," depicts a natural landscape and represents the brand on multiple levels. It is intended to remind the consumer of the brand's sustainability as well as its vision. While wearing the clothes, the consumer should be reminded of the message and assisted in realizing it. It is about the customer realizing and following his own life vision. The brand wishes to instill in the PEERs the importance of doing their own thing and not listening to anyone who will not assist or hinder them on their journey. When you wear PEER - Society, you should feel unique and best represent this. It is about traveling the world and making lifelong connections with people who can help you achieve your goals. The logo represents the path that the PEERs should take, and the PEER sun behind them represents how PEER will assist them on their journey.

Simultaneously, the logo speaks of sustainability, implying that nature will remain as depicted on the logo. The unique aspect of PEER-Society is that they do not take on the task of sustainability alone, but rather expect their customers to take the initiative. PEER-founders take it upon themselves to educate their customers about this. It is all about making "Constant Clothing." The founders want to go against today's trend of buying as many clothes as possible for as little money as possible, and instead design clothes that will last as long as possible. The consumer, on the other hand, is in charge of this task. The goal is for customers to give their clothes to their younger siblings or acquaintances after wearing them for as long as they can.